Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty (Paperback)
Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
AMACOM/American Management Association, 9780814410721, 244pp.
Publication Date: January 14, 2009
About the Author
Leland Harden (Abilene, TX) and Bob Heyman (San Francisco, CA) are the co-founders of Cybernautics, a standard-setting new economy marketing agency that launched some of the biggest brands on the web. Harden is vice president of Institutional Advance-ment at Hardin-Simmons University. Heyman is chief search officer at Mediasmith, a leading media buying and planning agency.