An Insider's Guide to Building a Successful Consulting Practice (Paperback)

By Bruce L. Katcher, Adam Snyder

Amacom, 9780814414361, 253pp.

Publication Date: March 10, 2010

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Description

Whether you're a beginner just starting up a consulting practice, or a veteran looking for ways to invigorate your existing business, An Insider's Guide to Building a Successful Consulting Practice is an invaluable resource. Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to: Identify a market and narrow your focus - Make a smooth transition from employee to independent consultant - Sell effectively even if you've never sold before - Establish visibility through speaking, writing, and networking - Build credibility by leveraging the credibility of others - Set prices based on value - Develop a marketing strategy and divide your time between marketing and delivering your services - Keep plenty of work in your pipeline - Adapt and thrive in any market condition - And much more Complete with the results of an original survey of 200 successful independent consultants, this handy guide provides the kind of real-life advice you need to build a thriving business.


About the Author

BRUCE L. KATCHER, PH.D., (Sharon, MA) is founder and president of The Discovery Consulting Group. His client list covers a broad range, from Fortune 500 names such as Revlon, Johnson & Johnson, Alcoa, and Merck to successful smaller companies. He is the author of the award-winning book 30 Reasons Employees Hate Their Managers (978-0-8144-0915-2).
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