The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena (Paperback)
What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
Amacom, 9780814416709, 320pp.
Publication Date: December 30, 2009
About the Author
Terry R. Bacon and David G. Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company. They are the coauthors of "Winning Behavior." Bacon is also the author of "Selling to Major Accounts" and dozens of other books, articles, and papers.