Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing (Paperback)
The Next Generation of Word-Of-Mouth Marketing
Amacom, 9780814416754, 240pp.
Publication Date: December 31, 2009
About the Author
Lois Kelly (Cumberland, RI) is the founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Sun Microsystems, FedEx, and others. Previously, she was Senior Vice President of The Weber Group, one of the largest PR firms in the world. Her articles have appeared in "USA Today, The Wall Street Journal, Brand Week, Advertising Age," and others.