No Sweat (Paperback)

How the Simple Science of Motivation Can Bring You a Lifetime of Fitness

By Michelle Segar

Amacom, 9780814434857, 272pp.

Publication Date: June 10, 2015

List Price: 16.95*
* Individual store prices may vary.


We want to be healthy and fit, but we're overwhelmed and overextended---and exercise feels like another chore. Sigh. In USA Today Best Book honoree No Sweat, behavior expert Michelle Segar reveals how to shatter that mindset, discover a new definition of fitness, and find fresh motivation to enjoy exercise and healthy living.

About the Author

MICHELLE L. SEGAR is a behavioral sustainability scientist and Director of the Sport, Health, & Activity Research and Policy (SHARP) Center at the University of Michigan. She holds a Ph.D. in Psychology and Master's degrees in Health Behavior and Kinesiology. A sought-after advisor, her expertise has been featured in The New York Times, Forbes, Elle, Prevention, and other major media.