The One-Percent Edge (Hardcover)
Small Changes That Guarantee Relevance and Build Sustainable Success
Amacom Books, 9780814438800, 256pp.
Publication Date: February 22, 2018
Want to stay competitive? Keep evolving.
Solid profits, a strong brand, steady customers--all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?
The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit.
Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to:
- Put energy into profitable areas and trim dead weight
- Raise prices by selling value instead of things
- Access new markets by adapting products or services
- Hire the right team players
- Turn customers into brand ambassadors
- Find your own niche and avoid imitating
- And more
When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving . . . and pulling ahead of the pack.