Sowing the American Dream (Paperback)
How Consumer Culture Took Root in the Rural Midwest
Ohio University Press, 9780821413487, 295pp.
Publication Date: December 1, 2000
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By focusing on the consumer behavior of midwestern farmers, "Sowing the American Dream" provides illustrative examples of how Americans came to terms with the economic and ideological changes that swirled around them. From the formation of the Grange to the advent of mail-order catalogs, the buying patterns of rural midwesterners set the stage for the coming century.
Carefully documenting the rise and fall of the powerful purchasing cooperatives, David Blanke explains the shifting trends in collective consumerism, which ultimately resulted in a significant change in the way that midwestern consumers pursued their own regional identity, community, and independence.