New Vintage Type (Hardcover)

Classic Fonts for the Digital Age

By Steven Heller, Gail Anderson

Watson-Guptill, 9780823099597, 176pp.

Publication Date: October 2, 2007

List Price: 39.95*
* Individual store prices may vary.


Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer's guide to choosing and using vintage type for maximum impact.

About the Author

Steven Heller, art director of the "New York Times Book Review" and


of the MFA program at the School of

Visual Arts in New York City, is the

author of "Handwritten: Expressive

Lettering in

the Digital Age" and many other


He lives in New York City. Gail Anderson is a senior designer at

SpotCo and the former art director of "Rolling Stone." She lives in New York City.