Media Management in the Age of Giants (Paperback)

Business Dynamics of Journalism, Second Edition

By Dennis F. Herrick

University of New Mexico Press, 9780826351630, 416pp.

Publication Date: August 15, 2012

List Price: 49.95*
* Individual store prices may vary.


The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.