Branding Faith (Hardcover)
Why Some Churches and Non-Profits Make a Difference and Other's Don't
Regal, 9780830745630, 224pp.
Publication Date: February 1, 2008
Other Editions of This Title:
Paperback, Large Print, Large Print (10/1/2010)
Have you hit a wall with your church, ministry or non-profit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, have you noticed that the spark never catches fire? Media and marketing expert Phil Cooke wants every ministry to ask, Who are we? By identifying what makes your organization different from the thousands clamoring for attention, you can get your message heard. Cooke has consulted with many of the most recognized churches and non-profits in the world, and in Branding Faith: Why Some Ministries Impact Culture and Others Don’t, he shares his road-tested strategies for using media and marketing to make your mark on people’s minds and hearts. Whatever the size of your organization, his helpful hints and insider know-how will give you the tools to set your ministry’s strategies ablaze.
About the Author
From religious media to humanitarian and cause marketing, Phil Cooke--consultant, strategist and media activist--is unparalleled at helping religious and nonprofit organizations and their leaders tell their story to the world. He has appeared on MSNBC, CNBC and CNN, and his work has been profiled in "The New York Times," "The Los Angeles Times" and "The Wall Street Journal." Phil also speaks at workshops, seminars and conferences on a global basis.