Marketing Public Health (Hardcover)

Strategies to Promote Social Change

By Michael Siegel, Lynne Doner

Aspen Publishers, 9780834210714, 528pp.

Publication Date: September 1, 1998

List Price: 58.00*
* Individual store prices may vary.

Description

Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.