Blueprint for Your Library Marketing Plan (Paperback)

A Guide to Help You Survive and Thrive

By Patricia H. Fisher, Marseille M. Pride, Ellen G. Miller

American Library Association, 9780838909096, 135pp.

Publication Date: January 1, 2009

List Price: 55.00*
* Individual store prices may vary.


Drawing on the authors' experience in marketing and as librarians and trustees, this book offers a step-by-step programme to get any library up to speed with minimal angst. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries enhance this library-focused handbook.