Blueprint for Your Library Marketing Plan (Paperback)
A Guide to Help You Survive and Thrive
American Library Association, 9780838909096, 135pp.
Publication Date: January 1, 2009
Drawing on the authors' experience in marketing and as librarians and trustees, this book offers a step-by-step programme to get any library up to speed with minimal angst. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries enhance this library-focused handbook.