Marketing Today's Academic Library (Paperback)

A Bold New Approach to Communicating with Students

By Brian Mathews

American Library Association, 9780838909843, 171pp.

Publication Date: April 9, 2009

List Price: 48.00*
* Individual store prices may vary.


In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.