In Defense of Advertising (Paperback)
Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism
Kirkpatrick Books, 9780978780302, 202pp.
Publication Date: January 1, 2007
In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.