In Defense of Advertising (Paperback)

Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism

By Jerry Kirkpatrick

Kirkpatrick Books, 9780978780302, 202pp.

Publication Date: January 1, 2007

List Price: 16.95*
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In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.