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How You Are Like Shampoo for Job Seekers

The Proven Personal Branding System to Help You Succeed in Any Interiew and Secure the Job of Your Dreams

Brenda Bence


List Price: 19.95*
* Individual store prices may vary.

Other Editions of This Title:
Paperback (3/1/2010)
Paperback (1/1/2008)


Employers want to know why you are right for the job: Should they hire you or another qualified candidate? By learning to master the Job-Seeker Personal Brand, the reader will have an edge over others interviewing for the same position, making the trademarked "YOU" the brand of choice for the employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of a personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, it takes the reader start-to-finish through proven corporate branding techniques never before adapted for personal use. The reader will learn to: leverage the 6 personal positioning elements other job-seekers don't know; master the 5 everyday activities that best communicate your brand to potential employers; avoid the top 20 job-seeker personal brand busters; build trust and excitement before, during, and after an interview; and command the highest possible salary.

Global Insight Communications, 9780979901058, 278pp.

Publication Date: January 2, 2009

About the Author

Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified professional coach, powerhouse speaker, and author of the How YOU(tm) Are Like Shampoo personal branding book series. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As president of BDA International, Ltd., Bence now travels the world speaking, training, and coaching individuals and corporations to greater success through corporate and personal brand development.