The Weekly Coaching Conversation: A Business Fable about Taking Your Game and Your Team to the Next Level (Paperback)

A Business Fable about Taking Your Game and Your Team to the Next Level

By Brian Souza

Evolve Publishing, 9780984762514, 163pp.

Publication Date: October 11, 2012



An instant classic and New York Times bestseller.  Whether your team is in an office, on a field, in a classroom, or in your living room — have you ever thought they had more to give, but you weren’t quite sure how to get it out of them? Have you ever wanted them to play up to their potential, but didn’t quite know how to make it happen? Are you looking for that one new idea, that one simple strategy that will take your career and your team’s performance to the next level? If so, The Weekly Coaching Conversation is definitely the book for you. Every once in a while a book like this comes along with a message so simple—yet so profound—it literally changes people's lives.  In a story as inspiring as it is informative, bestselling author Brian Souza reveals the secrets to unleashing a person's potential. Introducing a groundbreaking, yet easy-to-apply model that's backed by rigorous research, The Weekly Coaching Conversation gives leaders the playbook to turbocharge any team's performance.

About the Author

Brian Souza is the author of the New York Times bestseller, The Weekly Coaching Conversation and the critically acclaimed book, Become Who You Were Born to Be (Random House, 2007) which has been published in multiple languages around the world.Souza is the founder and president of ProductivityDrivers a an innovative corporate training company specializing in improving employee performance and organizational productivity. As a respected thought leader in leadership development, organizational productivity, and sales, Souza is highly sought after as a keynote speaker and management consultant by top companies and organizations worldwide.Prior to founding ProductivityDrivers, Souza was the founder and CEO of GetListed and Paragon Holdings. Early in his career he worked in various sales and sales leadership positions with Akamai Technologies, NetGravity, and Netscape Communications. Souza lives in San Diego with his wife and two daughters.For more information, please visit or"

Praise For The Weekly Coaching Conversation: A Business Fable about Taking Your Game and Your Team to the Next Level

 "Brian Souza is an author after my own heart. Don't miss this outstanding story! Not only is The Weekly Coaching Conversation a great story, but Brian also knows that, as a leader, you are nothing without your people. I highly recommend you read this engaging story and let it inspire you to become a better leader."—Ken Blanchard, Coauthor of The One Minute Manager and Great Leaders Grow


"Prepare to be entertained, inspired, and educated on what it really takes to begin the transformational journey from acting like a manager to becoming a leader. To get the most out of your organization, your team, or even yourself, The Weekly Coaching Conversation is an absolute must-read."—Richard J. Bakosh, Global Managing Director, Accenture


"Management folklore has a new hero, Coach — a colorful and crusty veteran with tons to teach eager high-achievers. Brian Souza artfully brings Coach to life in The Weekly Coaching Conversation, a book grounded solidly in rigorous research and practical experience, and written in a highly memorable and inviting style. The fictional world of this wonderful fable is packed with real-world dilemmas, timeless lessons, and unforgettable turns-of-phrase. It's a highly enjoyable read, and one you'll find yourself returning to often. The Weekly Coaching Conversation is a winner!"—Jim Kouzes, Coauthor of The Leadership Challenge, Dean's Executive Fellow of Leadership, Leavey School of Business, Santa Clara University


"The Weekly Coaching Conversation is great for the mind and the soul. Powerful coaching!"—Marshall Goldsmith, Author of MOJO and What Got You Here Won't Get You There


 "The Weekly Coaching Conversation is a great read and will become the definitive guide for aspiring leaders. If you want to take your team's performance to the next level, read this book."—Mark Silverman, President, The Big Ten Network


"Brian Souza's new book The Weekly Coaching Conversation is destined to become a classic in the world of business leadership and the pursuit of maximizing human potential. It is an inviting, enchanting, and awe-inspiring parable. I highly recommend Brian's new masterpiece."—Michael Lardon M.D., Author of Finding Your Zone: Ten Core Lessons for Achieving Peak Performance in Life and Sports


"I thoroughly enjoyed reading The Weekly Coaching Conversation and highly recommend it. Brian Souza is a wonderful storyteller with a powerful message. The ideas presented in this book are the foundations of long-term success and should be required reading for all managers and aspiring leaders."—John Daut, Senior Vice President of Sales, NetJets


"If you want to learn what it takes to lead and succeed in today's highly competitive corporate environment, read The Weekly Coaching Conversation. While it's an engaging story that makes it a quick read, the leadership message is timeless!"—Rick Jackson, Chief Marketing Officer, VMWare, Inc.


"The Weekly Coaching Conversation is a powerful book with an important message for all managers. In addition to a great story, in this book Brian Souza also presents a wonderful framework that will teach managers how to have a weekly coaching conversation with their team. I highly recommend it!"—Verne Harnish, CEO, Gazelles, and Founder, Entrepreneurs' Organization (EO)