How newsletters build influence, grow profits and make business fun again in today's digital world
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Wouldn't it be wonderful to have customers who know, like and respect you? Delighted shoppers who think of you first - and spend money with you again and again. To get here, you need to build relationships. And in today's world - with its big box stores and one-click shopping - it's not easy. That's why newsletters work. Newsletters - and their 21st century electronic cousins - re-create the kind of customer connection that was so successful in the days of market squares and general stores. Learn why you need newsletters and how to make them work for you. Let this book be your guide.
Pin Mill Publishing, 9780994866202, 202pp.
Publication Date: March 23, 2016
About the Author
Simon Payn started out as a journalist, working for daily and national newspapers in the United Kingdom and Canada (The Birmingham Post, The Sunday Telegraph and The Toronto Star). He edited news stories, laid out entire pages, and prepared articles to post on the Web. He rewrote stories, developed catchy headlines, and made every sentence as accurate and readable as possible. With the advent of the Internet, Simon went to help start up an online publishing company in Amsterdam. Expatica serves people in several European countries by supplying information and community. As editorial director, he created six websites that were updated daily. It was an exciting ride-the team built something from scratch that continues to help thousands of people every day. Being part of that start-up gave Simon the entrepreneurial bug. To prepare for going it alone, he studied sales and marketing-with an emphasis on direct marketing-because without understanding how to get clients, you can't have a thriving business. Now, the happy marriage of his journalism background and marketing skills is Ready to Go Newsletters. Simon found a gap in the market for professionally written newsletters featuring a strong marketing component.