The Art & Craft of PR (Paperback)

Creating the Mindset and Skills to Succeed in Public Relations Today

By Sandra Stahl

Lid Publishing, 9780999187104, 128pp.

Publication Date: March 20, 2018

List Price: 14.95*
* Individual store prices may vary.

Description

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.

The Art & Craft of PR was named a finalist in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.


About the Author

Sandra Stahl is a public relations and marketing communications executive with extensive experience leading domestic and global brand communications. She is a founding partner at jacobstahl and an adjunct professor in the Brand and Integrated Communications program at The City College of New York.