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Subscription Marketing

Strategies for Nurturing Customers in a World of Churn

Anne Janzer, Robble Kellman Baxter (Foreword by)


List Price: 16.99*
* Individual store prices may vary.

Other Editions of This Title:
Hardcover (2/11/2020)


The marketing playbook for the Subscription Economy, now in its 3rd edition

Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?

A successful subscription business is built on lasting relationships, not one-time sales.

The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.

The revised third edition includes:

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses
  • New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
  • An expanded look at the risks and rewards of values-based marketing

Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.

Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Cuesta Park Consulting, 9780999624876, 240pp.

Publication Date: January 29, 2020