Elastic (Hardcover)

Flexible Thinking in a Time of Change

By Leonard Mlodinow

Pantheon, 9781101870921, 272pp.

Publication Date: March 20, 2018

List Price: 28.95*
* Individual store prices may vary.

Description

Tap into the hidden power of your brain.
 
Elastic is a book that will help you survive the whirlwind.”
—Daniel H. Pink, author of When and A Whole New Mind

 
Are you worried the pace of the modern world is going to leave you behind? Do you feel like your head is going to explode if you receive one more email? The best-selling author of Subliminal and The Drunkard’s Walk, Leonard Mlodinow, teaches us how to unleash the natural abilities we all possess that are essential to thriving in these dynamic and troubled times.
 
Everyone knows that creative thinkers can thrive in periods of upheaval. Truly original minds capitalize when everyone else struggles. And most of us assume creativity is an innate ability reserved for a select few. But Mlodinow shows us that we all have encoded in our brains a skill he terms elastic thinking—a bottom-up cognitive style that frees our minds to be more adept at generating and incorporating novel ideas. Tapping into this natural ability enabled innovators from Mary Shelley to Miles Davis, from the inventor of jumbo-sized popcorn to the creators of Pokémon Go, to effect paradigm shifts in our culture and society.

With Mlodinow’s guidance, we can learn to let go of comfortable ideas and become accustomed to ambiguity and contradiction, to rise above conventional mindsets and to reframe the questions we ask, to abandon our ingrained assumptions and open ourselves to new paradigms. Mlodinow reveals how we can navigate the rapidly changing landscapes around us and provides actionable advice as to how we can harness our elastic brain at just the right time.


About the Author

LEONARD MLODINOW’s previous books include the best sellers Subliminal (winner of the PEN/E. O. Wilson Literary Science writing award), The Drunkard’s Walk (a New York Times Notable Book), War of the Worldviews (with Deepak Chopra), and The Grand Design (with Stephen Hawking), as well as The Upright Thinkers, Feynman’s Rainbow, and Euclid’s Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.

leonardmlodinow.com


Praise For Elastic: Flexible Thinking in a Time of Change

“Leonard Mlodinow will make you smarter.”
—Seth MacFarlane
 
“Ingenious . . . top-quality popular neuroscience.”  
—Kirkus Reviews

“Incorporating the most recent developments in psychology and neuroscience, award-winning science writer Mlodinow. . . elucidates how the human mind evolved a cognitive style he names ‘elastic thinking.’ . . . Fantastically accessible science writing. . . . Of particular interest to those wishing to understand how to cope with the pace of change in the modern world.”
—Library Journal
(starred review)
 

“Timely and engrossing. Elastic is a fascinating exploration of one of the most important topics: how the human mind deals with change. If you liked Subliminal, you’ll love Elastic.”
—Charles Duhigg, author of the best sellers The Power of Habit and Smarter Faster Better

“It’s easy to describe the dizzying changes in our midst—from the gushers of information that wash over us to a world grown ever more interconnected. Far harder is to offer guidance on how we should respond. In this wise and persuasive book, Leonard Mlodinow calls for a change in the very way we think. Using a deft mix of science and storytelling, he shows the limits of linear thinking and the promise of ‘bottom up’ thinking that embraces ambiguity, asks the shrewd questions, and pursues novel answers to complex problems. Elastic is a book that will help you survive the whirlwind.”
—Daniel H. Pink, author of WHEN and A WHOLE NEW MIND


"A fascinating, useful look into how the brain works. Perfect for neophiliacs and everyone else who's dealing with a changing world.”
—Seth Godin, author of Footprints on the Moon

“In a world in which advancing technologies, omnipresent social media, and fiery political landscapes can make us feel helpless and paralyzed, Mlodinow shows us how our most human traits, such as novelty seeking and free-range imagination, have uniquely prepared us to thrive in an increasingly complex and ever-changing world. Most important, in the groundbreaking book he shows us how to make the best use of our most basic human talents to find true happiness and success.”
—Dr. Rudolph Tanzi, Joseph P. and Rose F. Kennedy Professor of Neurology, Harvard University, and author of the New York Times best seller Super Brain

“A book of sparkling intelligence, written with humor and grace. If you read only one book of accessible science this year, let this be the one.”
—Mark Williams, author of Mindfulness, Emeritus Professor of Clinical Psychology, University of Oxford