The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
Wiley, 9781118137536, 184pp.
Publication Date: May 22, 2012
People decide who to trust, what advice to heed, and whichindividuals to forge personal or transactional relationships withbased on a simple metric of believability. Success, in turn, comesfrom understanding one basic principle: how to be more trusted.Likeonomics offers a new vision of a world beyond Facebookwhere personal relationships, likeability, brutal honesty, extremesimplicity, and basic humanity are behind everything frommulti-million dollar mergers to record-breaking product sales.There is a real ROI to likeability, and exactly how big it is willamaze you.
Likeonomics provides real-world case studies of brandsand individuals that have used these principles to become wildlysuccessful, including:
- An iconic technology brand that awakened a revolution amongtheir employees by standing for something bigger than theirproducts
- A Portuguese singer who used YouTube to rack up more than 30million views and launch her professional career. A regional teamof financial advisors that went from being last in the nation among176 branches to first, and stayed there for 13 of the next 15years
- A tiny professional sports talent agent who achieved theimpossible by landing the #1 drafted player in the NFL draft as aclient through the power of relationships
- Author Rohit Bhargava is a founding member of the world'slargest group of social media strategists at Ogilvy, where he hasled marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies
With Likeonomics as a guide, readers will getunconventional advice on how to stand out in a good way, avoid thehype and strategic traps of social media, and appeal to customersin a way that secures your company as a trusted and believableresource.