Identity Shift: Where Identity Meets Technology in the Networked-Community Age (Paperback)

Where Identity Meets Technology in the Networked-Community Age

By Allison Cerra, Christina James

John Wiley & Sons, 9781118181133, 214pp.

Publication Date: November 22, 2011



Explore the intersection of technology and identity

Does technology cause a shift in how we perceive our relationships and ourselves?

To find the answer, global communications leader Alcatel-Lucent commissioned an extensive research study. Subjects crossed geographic, generational, socioeconomic, and cultural boundaries. Hundreds of hours of documented observation and interviews with real people led to the fascinating conclusions in these pages. While technology will never define us, this study reveals how profoundly it influences the way we define ourselves.

Coverage includes:

The 3-P Model of Identity
Presentation: The Mirror Image
Protection: Exposing the Blind Spots
Preference: The (Un)Conscious Filter of (In)Finite Choice

The Universal Laws
The Law of Learned Helplessness: Failure Is the Only Option
The Law of Illusion: Lie to Me
The Law of Recall: Taking It from the Top
Rationalization: Finding Harmony in the Discord

Identity through the Life Stages
Teenage Growing Pains
Emerging Adulthood: In Search of the Ideal
The "Meet" Market
The Parent Puzzle
The Midlife Rebirth

Who Are We Becoming?

Whether your interest lies in sociology, psychology, marketing or technology, Identity Shift examines the impact of living in an age where virtually all of our personal information and interactions with others can be available with the click of a mouse.

About the Author

Allison Cerra is Vice President of Marketing, Communications, and Public Affairs for Alcatel-Lucent in the Americas Region. She has 15+ years of marketing, sales, and product management experience. Christina James is a Director of Solutions Marketing at Alcatel-Lucent. Her more than 15 years of experience include marketing and communications in the technology sector.