Jugaad Innovation (Hardcover)

Think Frugal, Be Flexible, Generate Breakthrough Growth

By Navi Radjou, Jaideep Prabhu, Simone Ahuja

Jossey-Bass, 9781118249741, 288pp.

Publication Date: April 10, 2012

List Price: 27.95*
* Individual store prices may vary.


"Jugaad Innovation is the most comprehensive book yet toappear on the subject of frugal innovation]."
--The Economist

A frugal and flexible approach to innovation for the 21stcentury

Innovation is a key directive at companies worldwide. But inthese tough times, we can't rely on the old formula that hassustained innovation efforts for decades--expensive R&Dprojects and highly-structured innovation processes. JugaadInnovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexibleinnovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution bornfrom ingenuity and cleverness) is leading to dramatic growth andhow Western companies can adopt jugaad innovation to succeedin our hypercompetitive world.

  • Outlines the six principles of jugaad innovation: Seekopportunity in adversity, do more with less, think and actflexibly, keep it simple, include the margin, and follow yourheart
  • Features twenty case studies on large corporations from aroundthe world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, andmore--that are actively practicing jugaadinnovation
  • The authors blog regularly at Harvard Business Review;their work has been profiled in BusinessWeek, MIT SloanManagement Review, The Financial Times, The Economist, andmore
  • Filled with previously untold and engaging stories ofresourceful jugaad innovators and entrepreneurs in emergingmarkets and the United States

This groundbreaking book shows leaders everywhere why the timeis right for jugaad to emerge as a powerful business tool inthe West--and how to bring jugaad practices to theirorganizations.

About the Author

Navi Radjou is an independent innovation and leadership consultant based in Palo Alto, California, and a fellow at Judge Business School, University of Cambridge.Jaideep Prabhu is Jawaharlal Nehru professor of Indian business and enterprise and director of the Centre for India & Global Business at Judge Business School, University of Cambridge.Simone Ahuja is the founder of Blood Orange, a marketing and strategy consultancy with content production capabilities headquartered in Minneapolis and Mumbai.