Get Lucky (Hardcover)

How to Put Planned Serendipity to Work for You and Your Business

By Thor Muller, Lane Becker

Jossey-Bass, 9781118249758, 288pp.

Publication Date: April 17, 2012



A guide to getting luck on your side

As the pace of change accelerates and the volume of information explodes, we're under great pressure to connect just in time with the people and ideas we need to thrive. But we can no longer plan our way to success--there will always be factors beyond our control. This uncertainty, however, cultivates one of today's key drivers of success: serendipity. More than blind luck, serendipity can produce quantifiable results: breakthrough ideas, relationships that matter, effortless cooperation, synchronized market timing, and more. Get Lucky shows businesses how to succeed by fostering the conditions for serendipity to occur early and often.

  • Distills planned serendipity into eight key elements: preparedness, motion, activation, attraction, connection, commitment, porosity, and divergence
  • Features stories of serendipity in action at well-known companies including Avon, Target, Steelcase, Google, Facebook, Walmart, and more
  • Written by serial entrepreneurs and cofounders of Get Satisfaction, a breakout platform for online customer service communities with over 100,000 clients

Planned serendipity is not an abstract, magical notion, but a practical skill. Get Lucky is the indispensable resource for anyone who wants to learn this skill and to make serendipity work for them.

About the Author

Thor Muller is the cofounder andformer chief technology officer of GetSatisfaction, a groundbreaking online customer community platform used by over 65,000 companies. A five-time serial entrepreneur, Thor also started one of the world's first Web design agencies in 1995, later acquired by Frog Design. Lane Becker has been working onthe Web since it began, from settingup web sites at his university in 1994 to cofounding Adaptive Path, the world'sfirst user experience design firm, andGet Satisfaction. Lane is also an advisor to, an early-stage Internet venture capital fund.