The Unstoppables (Hardcover)
Tapping Your Entrepreneurial Power
Wiley, 9781118459492, 234pp.
Publication Date: May 6, 2013
How to tap the real source of entrepreneurial power in youand in your organization
The UnStoppables is based on foreword author GrahamWeston's experience growing Rackspace, as well as fascinating casestudies from such organizations as the Navy SEALs and IsraeliSpecial Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the bestpractitioners think continuously about two things: The Big Pictureand the Little Picture--essence and essentials. The essentials arethe business and financial mechanics required of any workingenterprise. But the essence is the emotionalmechanics to deal with obstacles, risk, fear and failure.Mastering the emotional mechanics is how entrepreneurs succeed andwinners win. This is how you capture the unlimited power ofentrepreneurship to spark a successful start-up or revitalize amature organization.
- Explains why what's stopping you is more important than what'sstarting you, how to tap the essence of entrepreneurial power inyou and in your organization, and how motion generates vision
- Bill Schley is an award winning author and established experton branding and marketing communications, as well as the co-founderand creative director of the branding firm Brand Team Six
- Graham Weston is the internationally renowned co-founder andchairman of Rackspace, the world's #1 cloud computing and managedhosting company
Locally, this book teaches you how to become an entrepreneur orto inspire an entrepreneurial mindset to boost any stage business.Globally, this book is about how this nation can launch thousandsmore entrepreneurs for the future.