Built-In Social (Hardcover)

Essential Social Marketing Practices for Every Small Business

By Jeff Korhan

Wiley, 9781118529744, 224pp.

Publication Date: April 15, 2013

List Price: 24.95*
* Individual store prices may vary.


How to redesign your business for social relevance andprofitable success

Marketing today is driven by the customer. The old mindset wasfinding customers for your products and services. The new one iscollaborating with the customers whose trust you have earned todevelop better products and services for them. Businesses thatsucceed today acknowledge that they are in shared relationshipswith customers, employees, and other influencers in thecommunity--even competitors. Built-In Social provides astep-by-step approach to building a business channel that alignsyour business with its ideal customers and ensures yourorganization's continued relevance and success.

  • Intended for mainstream businesses that want to get resultsfrom social media networking and marketing but have been frustratedby the obstacles, namely, the lack of a basic method or structure(and a practical step-by-step approach) for converting relevantsocial qualities into profitable outcomes
  • Author Jeff Korhan is a speaker, trainer, and coach helpingmainstream small businesses increase their influence, enhancecustomer relationships, and accelerate growth

Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance intomeasurable and profitable gains.

About the Author

JEFF KORHAN is a marketing speaker, trainer, and coachhelping small businesses use social media and Internet marketing tocreate exceptional customer experiences that accelerate businessgrowth. He is a former Fortune 50 sales and marketing executive wholater founded a landscape services company that was twice namedSmall Business of the Year. Jeff is a syndicated publisher andregular content contributor to leading business publications, andhis New Media and Small Business Marketing site is ranked among theTop 100 Small Business blogs in the world by Technorati Media. Helives in suburban Chicago, Illinois.Visit www.jeffkorhan.com to connect with Jeff.