Telling the Story (Hardcover)

The Heart and Soul of Successful Leadership

By Geoff Mead

Jossey-Bass, 9781118617168, 336pp.

Publication Date: May 19, 2014

List Price: 40.00*
* Individual store prices may vary.


How to master the art of narrative leadership

Telling the Story shows how leaders affect our understanding of what is possible and desirable through the stories they tell. It opens a door into the world of narrative leadership: what stories are and how they work; when to tell a story and how to tell one well; and how the language and metaphors we use influence our actions and change how we think about the world.

- Explains how narrative leadership shapes and defines what's possible on an organizational level

- Written by a renowned consultant on the art of narrative leadership

- Challenges leaders to consider how narrative can influence and help create the kind of society they envision

About the Author

Geoff Mead is the founder of Narrative Leadership Associates, a consultancy focused on the use of storytelling for sustainable leadership ( As an organizational consultant, keynote speaker and workshop leader, he has taken his work on narrative leadership into the boardrooms of blue chip companies, universities and government departments, for the past two decades. After a successful police career, life took a different turn when he discovered the magic of stories and began to explore their power to liberate the human spirit. Now, he performs traditional stories and runs story-based workshops in the UK and as far afield as Spain, Canada and Japan. His first book Coming Home to Story: Storytelling Beyond Happily Ever After was published in 2011 by Vala ( Pursuing various academic and research interests, he has been awarded an MBA, a postgraduate diploma in Gestalt psychology and a PhD in personal and leadership development, resulting in his appointment as a visiting research fellow at the University of Bath. He has also designed national public service leadership programmes and served on the faculty of the Prime Minister's Top Management Programme. Geoff has four children, five grandchildren and an entirely unreasonable love of Morgan sports cars. He divides his time between his partner's house in the Cotswolds and Lyme Regis, where he lives and writes in sight of the sea.