The Digital Marketer (Hardcover)

Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

By Larry Weber, Lisa Leslie Henderson

Wiley, 9781118760833, 354pp.

Publication Date: April 21, 2014

List Price: 25.00*
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Big data. Digital loyalty programs. Predictive analytics.Contextualized content. Are you ready?

These are just a few of the newest trends in digital marketingthat are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant andCustomer-Centric, digital marketing guru Larry Weber andbusiness writer and consultant Lisa Leslie Henderson explain thelatest digital tools and trends used in today's marketinginitiatives. The Digital Marketer explains:

  • The ins and outs of this brave new world of digitalmarketing
  • The specific techniques needed to achieve high customerengagement
  • The modern innovations that help you outperform thecompetition
  • The best targeting and positioning practices for today'sdigital era
  • How customer insights derived from big and small data andanalytics, combined with software, design, and creativity cancreate the customer experience differential

With the authors' decades of combined experience filling itspages, The Digital Marketer gives every marketer the toolsthey need to reinvent their marketing function and businesspractices. It helps businesses learn to adapt to a customer-centricera and teaches specific techniques for engaging customerseffectively through technology. The book is an essential read forbusinesses of all sizes wanting to learn how to engage withcustomers in meaningful, profitable, and mutually beneficialways.

About the Author

Larry Weber (Boston, MA) is Chairman and CEO of RacepointGlobal, an advanced marketing services agency. He is the founder ofWeber Shandwick and MITX, the world's largest Internetmarketing association, and the author of four previous books onmarketing, technology, and leadership. www.racepointglobal.comLisa Leslie Henderson (Boston, MA) writes, teaches, andconsults on the changing face of marketing, creativity andinnovation, and social entrepreneurship. This is the second bookupon which she has collaborated with Larry