Data Mining for Dummies (Paperback)

By Meta S. Brown

For Dummies, 9781118893173, 382pp.

Publication Date: September 29, 2014

List Price: 34.99*
* Individual store prices may vary.


Delve into your data for the key to success

Data mining is quickly becoming integral to creating value andbusiness momentum. The ability to detect unseen patterns hidden inthe numbers exhaustively generated by day-to-day operations allowssavvy decision-makers to exploit every tool at their disposal inthe pursuit of better business. By creating models and testingwhether patterns hold up, it is possible to discover newintelligence that could change your business's entire paradigm fora more successful outcome.

Data Mining for Dummies shows you why it doesn't take adata scientist to gain this advantage, and empowers averagebusiness people to start shaping a process relevant to theirbusiness's needs. In this book, you'll learn the hows and whys ofmining to the depths of your data, and how to make the case forheavier investment into data mining capabilities. The book explainsthe details of the knowledge discovery process including:

  • Model creation, validity testing, and interpretation
  • Effective communication of findings
  • Available tools, both paid and open-source
  • Data selection, transformation, and evaluation

Data Mining for Dummies takes you step-by-step through areal-world data-mining project using open-source tools that allowyou to get immediate hands-on experience working with large amountsof data. You'll gain the confidence you need to start making datamining practices a routine part of your successful business. Ifyou're serious about doing everything you can to push your companyto the top, Data Mining for Dummies is your ticket toeffective data mining.

About the Author

Meta S. Brown helps organizations use practical dataanalysis to solve everyday business problems. A hands-on data minerwho has tackled projects with up to $900 million at stake, she is arecognized expert in cutting-edge business analytics.