Buy, Hold, and Sell! (Hardcover)

The Investment Strategy That Could Save You from the Next Market Crash

By Ken Moraif

Wiley, 9781118951491, 224pp.

Publication Date: February 16, 2015

List Price: 27.95*
* Individual store prices may vary.


Protect your retirement from the next big crash with a New Twiston the Old Investment Strategy. For years, advisorshave recommended that investors take a "buy and hold" approach tothe market, but people over fifty can't afford to rely on thisstrategy. Buy, Hold, & SELL uncovers the myth of the"buy and hold" investment philosophy, and explains why it'sdangerously incomplete. Written by Ken Moraif, one ofBarron's top 100 Financial Advisors in the United Statesthree years a row and who called the 2008 market crash in Novemberof 2007, this book outlines an alternative strategy that betterserves investors who are at retirement age. Written ineasy-to-understand language and buoyed by Ken's trademark humor, this guide shoots down the myths that keep investors in riskymarkets, and arms readers with the knowledge, motivation, andstrategies that may help them survive-and even thrive-during theinevitable next bear market.

Too many retirees lost a large percentage of their investmentsduring the market collapse of 2008 and spent years trying to regaintheir footing. During the collapse, many advisors told theirclients to stay in the market. Ken did the opposite, advising hisclients and listeners of his popular radio show "MoneyMatters" to get out of the market in November of 2007-beforethe economic meltdown. With this book, Ken shares his 26 years ofexperience to help investors prepare for the imminent bear marketthat could devastate their retirement plans.

For those looking to build a sound financial plan for the longrun, this book provides expert insight and solid advice withsupporting charts, graphs, statistics, and anecdotes.

  • Understand the buy-hold-SELL strategy
  • Learn how to design a sell strategy to protect principal in thenext bear market
  • Find clear-cut information regarding retirement finances
  • Discover the benefits of a diversified portfolio This bookexpands upon old advice to provide the most important part of theequation: a sell strategy designed to protect principal.

The goal of Buy, Hold, & SELL is not to makeinvestors rich quick, but to help keep them from becoming poor.

About the Author

KEN MORAIF, CFP, has been named one of the top 100independent financial advisors in America by Barron'sMagazine (2012-2014). He heads up the financial and retirementplanning firm Money Matters with Ken Moraif, one of the top 50fastest-growing financial advisory firms according to FinancialPlanning Magazine. He hosts a weekly radio show, MoneyMatters with Ken Moraif, and is a frequent guest on CNBC andFox Business. He has written for or been quoted by Forbes, Kiplinger's Personal Finance, MarketWatch, The Wall StreetJournal, and more.