The Innovative Mindset (Hardcover)

5 Behaviors for Accelerating Breakthroughs

By John Sweeney, Elena Imaretska

Wiley, 9781119161288, 208pp.

Publication Date: October 26, 2015

List Price: 25.00*
* Individual store prices may vary.


Redefine what it means to be innovative

The Innovative Mindset calls the accepted definition of innovation into question, urging you to consider how innovation might function as a behavior that you perpetuate, rather than an inflexible theory or corporate-defined initiative. By asking yourself what it takes to be innovative--and by being honest with yourself about the answer--you can incorporate innovation into your life much in the same way that you would a behavior to help you lose weight, increase your strength, learn to play the piano, or improve your relationships. This groundbreaking text helps you identify what you need to do in order to become more innovative and less fearful, and assists in creating a regimen that transforms how you act.

Innovation has become one of the most popular buzz words of the Digital Age, and there is no better time to reevaluate the true meaning of a concept than when it is being touted by individuals and companies around the world. A fresh, practical understanding of innovation can revolutionize the way you think about work.

  • Master innovation by reexamining what it means and how you can implement it as a behavior
  • Explore the transformative power of the Mindset of Discovery in poignant, up-to-date case studies and improvisation-based tenets
  • Spark innovation, maximize productivity, and increase profitability as a result of implementing the Big Five behaviors
  • Boost performance as you foster and leverage your new approach towards innovation

The Innovative Mindset reevaluates the nature of innovation and shows how a change in perspective can lead to more dynamic, more successful endeavors.

About the Author

John Sweeney (Minneapolis, MN; is the owner and director of Brave New Workshop, America's oldest comedy theatre. Through his work with Brave New Workshop's Creative Outreach program, John has honed his powers of improvisation to ignite cultures of innovative behavior within America's biggest businesses, including Microsoft, PWC, General Mills & United Health Care -- resulting in more than 2,000 events to date.Featured across countless media platforms including Inc, Forbes, and Financial Times, John uses his scientific understanding of how human behavior is influenced to create simple but groundbreaking tools such as "Yes and..." and "The Big 5" so you too can be at peak innovation fitness. John's high octane presentations are consistently rated 10/10 at every conference he speaks at, and his humor, mixed with clear, actionable tools, continues to create waves of change across organizations.Elena Imaretska (Minneapolis, MN; works at the intersection of arts, business and innovation. She is VP of New Products, Partnerships and Sustainability for the corporate speaking and training business of the Brave New Workshop, the oldest satirical comedy and improv theater in the USA, located in the heart of Minneapolis. Elena spends her days managing programs that focus on the human side of innovation, and specifically the behaviors and mindset needed for employees and leaders to foster an open, inclusive, and nimble culture. She is a strategist, innovative thinker and life-long learner who focuses on maximizing the impact of BNW's training programs and creating sustainable models for behavioral change. Elena and her team have the pleasure of working with interesting global companies including Cargill, General Mills, UnitedHealth Group, Target, Hilton, Microsoft, and Heineken to name a few. Prior to joining the Brave New Workshop, Elena was raised in Bulgaria, studied in Germany, worked in Japan and received a BA degree at Colorado College, CO and an MBA from Thunderbird School of Global Management. It's fair to say, she's been through the ringer on three continents and recognizes the value that new ideas, diversity and different points of view can bring to a company. Elena is also passionate about sustainability and innovating the way we do things to ensure social, economic and environmental prosperity. She heads the Brave New Workshop's citizenship efforts and has led the formation of a coalition of theaters in the Twin Cities who are dedicated to sustainability. The Brave New Workshop itself is a self-funding arts organization, an innovative model that has worked for 55-plus years entertaining millions of people and launching the careers of many famous alumni, including the first two head writers of Saturday Night Live. Elena lives in Minnetonka MN with her husband and son and is an active member of the Twin Cities running and biking community.