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Cover for Selling with Noble Purpose

Selling with Noble Purpose

How to Drive Revenue and Do Work That Makes You Proud

Lisa Earle McLeod, Elizabeth Lotardo


List Price: 27.00*
* Individual store prices may vary.


Don't let anyone tell you that you have to choose between making money and making a difference.

Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.

Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:

  • How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty
In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.

Wiley, 9781119700883, 336pp.

Publication Date: September 9, 2020

About the Author

Lisa Earle McLeod is an advisor, consultant, and speaker, who works with senior executives and sales teams around the world. Her clients include Salesforce, LinkedIn, Roche, Dave & Busters, and Peterbilt.An expert in sales, leadership, and emotional engagement, Lisa is the author of five bestselling books. Her work has been featured in Forbes, Fortune, and The New York Times. Elizabeth Lotardo is a consultant and researcher who helps organizations drive revenue and engagement through noble purpose. She is a popular LinkedIn Learning author, and her work has been featured in The Wall Street Journal and on NPR.