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Cover for Decisively Digital

Decisively Digital

From Creating a Culture to Designing Strategy

Alexander Loth


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Discover how to survive and thrive in an increasingly digital world

Digital strategy should consist of more than just updating your business' desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.

In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You'll discover how to:

  • Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees
  • Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing
  • Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results

Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.

Wiley, 9781119737285, 400pp.

Publication Date: July 7, 2021

About the Author

ALEXANDER LOTH is a digital strategist with a background in computational nuclear research, executive advisor at Microsoft, and co-founder of the fintech advisory Futura Analytics. For more than 12 years, he has advised leading companies undergoing digital transformation. Alexander has an MBA from the Frankfurt School of Finance & Management, where he is also lecturer on the subject of the Digital Society.