Big Weed (Hardcover)

An Entrepreneur's High-Stakes Adventures in the Budding Legal Marijuana Business

By Christian Hageseth, Joseph D'Agnese

St. Martin's Press, 9781137280008, 256pp.

Publication Date: April 21, 2015

Other Editions of This Title:
MP3 CD (4/26/2016)

List Price: 27.99*
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Description

Marijuana legalization is the hottest story in the US today. 22 states have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly.

Christian Hageseth is the face of the revolution-an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The Founder and Chairman of Green Man Cannabis, the fastest-growing legalized marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce, or parents what to tell their kids. He paints a colorful picture not only of how he got into the business, but of the big interests that are eager to do the same-namely Philip Morris, Monsanto and a who's who of Big Pharma. He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along in Big Weed as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.



About the Author

CHRISTIAN HAGESETH is a seasoned entrepreneur in the food, finance, and real estate industries, and the founder of Green Man Cannabis, the fastest-growing and most innovative legal marijuana company in the country, which last year produced the best pot in the world. In 2014, Green Man Cannabis won the 2014 US Cannabis Cup, the marijuana industry’s highest award for product excellence.  He lives in Denver, CO.

Joseph D’Agnese is a writer and journalist who lives in the mountains of Western North Carolina. Though he writes about the Middle Ages, he considers himself a Renaissance man. He is the author of Blockhead: The Life of Fibonacci.


Praise For Big Weed: An Entrepreneur's High-Stakes Adventures in the Budding Legal Marijuana Business

"In this lively look at the evolution of legal marijuana, Hageseth, founder of the company Green Man Cannabis, describes going from a complete newcomer in 2009 to a respected industry figure and multiple Cannabis Cup winner...His style is frank and positive...Whatever the reader’s views on the subject, this is an ideal insider’s look at an industry in a time of momentous change."—Publishers Weekly

"An accessible primer on the capitalistic opportunities presented by this vice gone suddenly mainstream."Kirkus Reviews