The Indie Band Survival Guide, 2nd Ed. (Paperback)
The Complete Manual for the Do-it-Yourself Musician
St. Martin's Griffin, 9781250010759, 400pp.
Publication Date: September 4, 2012
"[Chertkow and Feehan] are the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry." -Billboard Magazine
Newly revised and expanded, the acclaimed handbook for musicians looking to write, record, and promote without a label
More musicians are recording, distributing, marketing, and selling their own music now than ever before in history. The Indie Band Survival Guide is the critically-acclaimed, do-it-yourself modern classic that has been telling them how for years.
In this up-to-the-moment edition, musicians and web gurus, Randy Chertkow and Jason Feehan, cover everything musicians need to know. Drawing on their in-the-trenches experiences, they tell musicians how to:
- Sell on iTunes, Amazon, and Spotify
- Get played on radio, podcasts, and blogs
- Effectively market on Facebook, Twitter, and YouTube
- Copyright, license, and make money- And much more
This information exists nowhere else. Chertkow and Feehan are pioneers in using the Internet to do what only labels could do in the past and will help your band go from garage to global.
About the Author
Randy Chertkow is an Information Technology specialist with over fourteen years of experience in enterprise-class Fortune 100 companies. He has a Bachelor's in Business Administration in Information Systems from University of Iowa and a Master's of Science in Computer Science: Data Communications, with a secondary concentration in Artificial Intelligence from DePaul University, where he graduated with distinction.
Randy has played music all his life, including jazz, rock, and classical music. His instruments include baritone, tenor, alto, and soprano saxophones, flute, Bb and bass clarinet, guitar, bass, and anything else he can get his hands on. He started at the challenging New Trier High School Jazz program and went on to study jazz at Berklee College of music and then completed a Perfect Set course at the Bloom School of Jazz. He writes, records, and performs with Beatnik Turtle as well as performing with theater companies around Chicago.
Jason Feehan is a practicing corporate attorney that works for a multinational executive search firm. He plays guitar and keyboards, sings, records, engineers, and produces. He founded Beatnik Turtle in 1997, growing it from a four-piece band into an eight-piece rock machine with a full horn section and a recording studio all its own. Unfettered by a formal music education, he often learned to play instruments as he wrote the music, and used nearly anyone in arms-length who could play or said they could play a musical instrument. He is a very prolific songwriter and has written close to a thousand songs, three of which are actually not too bad.
Praise For The Indie Band Survival Guide, 2nd Ed.: The Complete Manual for the Do-it-Yourself Musician…
“[Chertkow and Feehan] are the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry.” —Billboard Magazine
“I've seen a lot of books over the years; I've worked on every side of it….[Chertkow and Feehan] have the most up to date reference book for young musicians.” —Matt Pinfield, radio and MTV/VH1 television personality
“Finally! A comprehensive and practical guide for musicians that explains how to navigate today's music world without a label. A must-read!” —Derek Sivers, founder of CD Baby and HostBaby
“This is just the sort of zero-BS guide to modern artistic survival that should be in every artist's handbag.” —Cory Doctorow
“Dear Parent: I hear your kid's band is starting to sound pretty good! The band is getting regular practices in; they're gigging a bit; they've got a logo and a Facebook page. How can you help them now? … Take a look at: The Indie Band Survival Guide: The Complete Manual For The Do-It-Yourself Musician by Randy Chertkow and Jason Feehan.” —Laura Lamere, "Parenting Creative Kids" blog
“Chertkow and Feehan are plugged-in to the mercurial world that is the music industry. Their straightforward approach to making your own rules in a world without them is exactly what new and experienced artists need… I'm going to call the publisher to inquire about a quantity discount for studios. Seriously. We should hand these out to every new client who comes in the door.” —Garrett Haines, TapeOP Magazine
“The Internet is an extraordinary opportunity for musicians to make and profit from their music. This clearly written and comprehensive book shows exactly how. A perfect balance between the mess of the law and the promise of the technology, it should be read by anyone who wants to take their talent and share it--for the love of sharing, or for the profit.” —Lawrence Lessig, author of Code, professor at Stanford Law School, founder of the Center for the Internet and Society, and CEO of the Creative Commons project
“Jam-packed full of incredible information. The Indie Band Survival Guide is a book that all artists, independent or not, need to own.” —Ariel Hyatt, author, publicist, and founder of CyberPR
“[Chertkow and Feehan have] effectively produced a take-along, dog-earable handbook so anyone can follow in these well tread footsteps. ” —BoingBoing
“Highly, highly recommended--for not only musicians, but for anyone and everyone living DIY.... It's also an incredibly invaluable resource for techies, writers, bloggers, social/digital media folk, producers, editors, and just about anybody with an interest in Indie/DIY culture.” —Rockthought.com
“[Chertkow and Feehan] have collected a wealth of information and tools to help the indie band in getting recognized and their music distributed to their fans and, more importantly, the rest of the market.” —Cybergrass
“The reason the guide is so good is simple...It's written by a pair of musicians, Randy Chertkow and Jason Feehan...I'll be recommending for years to come.” —Journal Star (Lincoln, NE)
“Indispensable... This lively book offers such essential guidance in these changing times, no band should be without a copy.” —Publishers Weekly