The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture (Paperback)
How One Nation Is Conquering the World Through Pop Culture
Picador USA, 9781250045119, 267pp.
Publication Date: August 5, 2014
A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY
By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.
As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.
Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, "The Birth of Korean Cool "reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.
About the Author
Praise For The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture…
“Full of insight and shocking facts, The Birth Of Korean Cool is a hilarious, gutsy, eye-opening account of Korean drive and success. I couldn't put it down. Euny Hong is a force of nature.”—Amy Chua, Yale Law Professor and author of The Triple Package and Battle Hymn of the Tiger Mother
“If you’re not fascinated by Korea yet, you damn well should be. The most innovative country on earth deserves a hilarious and poignant account on the order of Euny Hong’s The Birth of Korean Cool. Her phat beats got Gangam Style and then some.”—Gary Shteyngart
“A funny, iconoclastic Korean-American journalist and author turns her skewering lens on her own culture….Hong gives a thoughtful, self-deprecating and sly analysis…A pleasing mix of Margaret Cho, Sarah Vowell and a pinch of Cory Doctorow.”—Kirkus Reviews