Cousins Maine Lobster (Hardcover)
How One Food Truck Became a Multimillion-Dollar Business
St. Martin's Press, 9781250122179, 288pp.
Publication Date: April 17, 2018
"Required Reading," The New York Post
From the co-founders of the smash hit Cousins Maine Lobster food trucks comes a business book revealing to new entrepreneurs how the authors built their brand through integrity and authenticity.
In early 2012, Jim Tselikis visited L.A. and met up with his cousin Sabin Lomac. Over a few drinks they waxed nostalgic about their childhood in Maine, surrounded by family, often elbow deep in delicious lobster while gathered around the picnic table. From this strong memory was born the very first Cousins Maine Lobster food truck. Smart, authentic marketing, and sustainable, delicious ingredients helped turn that one food truck into an overnight sensation. Then, in just three years, they went from a single food truck to a nationally-franchised legion of trucks, an online delivery service, and a brick-and-mortar restaurant, grossing over $15 million dollars in sales a year.
Start-up fever has taken hold of America, and there are hundreds of books to teach readers how to become an entrepreneur; this is the first book to answer the question: What’s next? At each step, Jim and Sabin were faced with hard decisions—opening each new food truck carefully instead of rushing to meet the demand; turning down a six-figure franchise offer because it came from someone who didn’t support their vision; turning down Shark Tank (twice) until they could insist on participating only if Barbara Corcoran was one of the Sharks. Now Jim and Sabin teach readers how they, too, can reach the next level of success in their own businesses, without having to compromise themselves.
About the Author
SABIN LOMAC is a co-founder of Cousins Maine Lobster. He is from the coast of Maine, where he and his cousin Jim Tselikis grew up surrounded by family and lobster. They both moved away (Jim to Boston and The College of the Holy Cross, then a secure job at Stryker orthopedics; Sabin to New York City to study drama before acting his way into a career in Real Estate in LA), then reunited in 2012 to bring the authentic experience of their childhoods to their customers. Sabin is also on the Big Brothers Big Sisters Board of Directors, and was named Big Brother of the Year in 2016.
Praise For Cousins Maine Lobster: How One Food Truck Became a Multimillion-Dollar Business…
“Jim and Sabin have written a true entrepreneurial classic that is both informative and inspiring. No matter what your business is, you can apply their invaluable lessons to help you scale up.” —Daymond John, entrepreneur and star of Shark Tank
"Cousins Maine Lobster went from a single food truck to a global brand in just a few years. This book takes the reader on the entire ride and helps them learn from both the successes and failures that are at the heart of being an entrepreneur.” —Mark Cuban, entrepreneur and star of Shark Tank
“After living in Boston for nine years, I was spoiled with the best Maine lobster rolls. Since arriving in Los Angeles five years ago, Jim and Sabin at Cousins Maine Lobster have provided me and our team with the best Maine lobster there is. Their book is a great example how hard work and determination can pay off for everyone, and be delicious too.” —Doc Rivers, Head Coach of the LA Clippers
“There is nothing more inspiring than witnessing young entrepreneurs risk it all on their dream. Reading this wonderful book reminded me of my early years, which were some of the scariest yet most rewarding days of my life. This book shines a light on how following your gut and staying true to your vision can take you to unforeseen heights. I highly recommend it to anyone starting, thinking about starting, or building a business!” —Jack Canfield, New York Times and USA Todaybestselling author of The SuccessPrinciples and coauthor of ChickenSoup for the Entrepreneur’s Soul
"Though [the authors] continually remind readers of their naïveté when they started and strong work ethic, the lessons that flow from their experience—how to decide when to franchise, the dos and don’ts of adding a bricks-and-mortar presence—are valuable [...] The authors’ story is more personal and idiosyncratic than those related in many other traditional CEO bios and titles about start-ups." —Publishers Weekly