The Creator of the Iconic American Doll
An inspiring, uplifting picture book biography about iconic doll creator, Madame Alexander, whose love for dolls and bringing joy to others began at a young age and only continued to grow.
Someday, she thought, I will make dolls that don’t break so children will never be unhappy.
Beatrice Alexander’s family ran a doll hospital in their home in New York’s Lower East Side, where she grew to love fixing and making dolls. Beatrice dreamed of becoming an artist, but her family couldn’t afford to send her to sculpting school. She never stopped dreaming, even as she stayed home, graduated from high school, and got married. When World War I broke out, she came up with the idea to make unbreakable, cloth dolls modeled after nurses to support the war effort and help keep children happy. After the war, Beatrice founded Madame Alexander and redefined the doll industry, creating some of the first plastic and collectible dolls, dolls that never break.
With beautiful, vivid art by Sarah Dvojack, author Susan Goldman Rubin tells the powerful story of savvy, feminist entrepreneur Beatrice Alexander, who founded the Madame Alexander Doll Company and became one of America’s most celebrated toy makers.
Feiwel & Friends, 9781250138590, 48pp.
Publication Date: October 18, 2022
About the Author
Sarah Dvojack grew up in Washington State, where she developed a passion for all things history, circus, and Irish dance. She graduated from Seattle’s Cornish College of the Arts with a degree in Graphic Design and went on to study in the School of Visual Arts' MFA Illustration as Visual Essay program. She currently works as a book designer and lives in New York. She is the author-illustrator of Rosie the Riveter and the illustrator of Madame Alexander: The Creator of the Iconic American Doll.