Skip to main content


You Have More Influence Than You Think

How We Underestimate Our Power of Persuasion, and Why It Matters

Vanessa Bohns

Hardcover

List Price: 28.95*
* Individual store prices may vary.

Description

An original investigation of our hidden power to persuade, and how to wield it wisely.


If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have for how our words, actions, and even our mere presence affect other people.


In You Have More Influence Than You Think social psychologist Vanessa Bohns draws from her original research to illustrate why we fail to recognize the influence we have, and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power.


Weaving together compelling stories with cutting edge science, Bohns answers the questions we all want to know (but may be afraid to ask): How much did she take to heart what I said earlier? Do they know they can push back on my suggestions? Did he notice whether I was there today? Will they agree to help me if I ask?


Whether attending a meeting, sharing a post online, or mustering the nerve to ask for a favor, we often assume our actions, input, and requests will be overlooked or rejected. Bohns and her work demonstrate that people see us, listen to us, and agree to do things for us much more than we realize—for better, and worse.


You Have More Influence Than You Think offers science-based strategies for observing the effect we have on others, reconsidering our fear of rejection, and even, sometimes, pulling back to use our influence less. It is a call to stop searching for ways to gain influence you don’t have and to start recognizing the influence you don’t realize you already have.





Praise For You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters

You will wonder, after reading this marvelous new book by Vanessa Bohns, how you overlooked the power you have to make another person’s day, or life, better, and you will know how to use that power wisely.
— Angela Duckworth, New York Times best-selling author of Grit

This is one of the most enticing and entertaining books I’ve ever read on persuasion. Vanessa Bohns is not only an expert in social psychology—she’s also an excellent communicator. She makes a convincing case that we all matter more than we realize.
— Adam Grant, New York Times best-selling author of Think Again

Bohns sheds light on what we all want to know about our effect on other people, but rarely get to see. This book will make those in positions of power think twice about the weight their own words can carry and reassure anyone who has ever walked away from an interaction feeling invisible that they had impact.
— Reshma Saujani, New York Times best-selling author of Brave, Not Perfect

Bohns guides us to the insight that we are influential beyond our wildest dreams. Through her rigorous research and relatable voice, she helps us make sense of the world and our non-trivial place in it. The result is an exhilarating, evidence-based, expert read that you will not want to miss.
— Dolly Chugh, author of The Person You Mean to Be

Soulful, eloquently written, and vital reading for anyone who wants to leave the world a better place. Bohns strikes the perfect balance between cutting-edge science and vivid storytelling.
— Adam Alter, New York Times best-selling author of Irresistible

Bohns reveals an enormously empowering secret: In many situations, we don’t recognize the great influence we possess.
— Robert Cialdini, New York Times best-selling author of Influence and Pre-suasion

W. W. Norton & Company, 9781324005711, 256pp.

Publication Date: September 7, 2021



About the Author

Vanessa Bohns is a social psychologist and professor of organizational behavior at Cornell University. She holds a PhD in psychology from Columbia University and an AB from Brown University. Her writing has appeared in the New York Times and Harvard Business Review, and her research has been featured by the Wall Street Journal, the New York Times, and NPR’s Hidden Brain.