Advances in Chinese Brand Management (Journal of Brand Management
Other Editions of This Title:
Section 1: Introdution (Balmer JMT and Chen WF).- Section 2: China's Brands and Corporate Brand Communications in China: In Context.- Balmer, JMT. and Chen, W. 'China's brands, China's brand development strategies and corporate brand communications in China'.- Section 3: Corporate Heritage Brands in China.- Balmer, John MT, and Weifeng Chen.) "Corporate heritage brands in China. Consumer engagement with China's most celebrated corporate heritage brand-Tong Ren Tang: 同仁堂." .- Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A brand culture approach to Chinese cultural heritage brands.".- Section 4: Luxury Brands in China.- Heine, Klaus, and Michel Gutsatz. "Luxury brand building in China: Eight case studies and eight lessons learned.".- Peng. N and Chen, AH "Consumer perspectives of cultural branding: The case of Burberry in Taiwan.- Section 5: Managing the brand name and logo.- Dong, L. C. and Helms, M.M. Brand name translation model: A case analysis of US brands in china.- Schmitt, Bernd, and Shi Zhang."Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations.".- Chen, T. Ma K, Zheng, C and Wang H "The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture".- Section 6: Brand Building in China.- Sun, Qin, and Audhesh Paswan. "Country branding through Olympic Games.".- Na, and Fang Wan. "A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry.".- Tang Y-C. Liou F_M, and Peng S-y B2B brand extension to the B2C market-The case of the ICT industry in Taiwan.- Section 7: Brand Buying Behaviour in China .- Lin, Z., and He, X. The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image.- Yu, C., and Bastin, M. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the mainland china marketplace.- Bian, X., and Veloutsou, C. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China
Palgrave MacMillan, 9781352000108, 354pp.
Publication Date: November 24, 2016