Stories That Stick (Hardcover)

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

By Kindra Hall

HarperCollins Leadership, 9781400211937, 240pp.

Publication Date: September 24, 2019

List Price: 27.99*
* Individual store prices may vary.

Description

Every person has a gap in their business they want to fill, and the bridge for that gap is a good story. Professional storyteller Kindra Hall shows business leaders the four unique stories they already have at their disposal, to more effectively captivate and convert audiences.

Most would agree that a good story has the power to communicate and transform. However, too many people have no idea they already have compelling stories to tell, much less that telling these stories well is a simple, accessible skill anyone can develop.

Kindra Hall, professional storyteller and nationally known speaker, has seen firsthand how learning simple storytelling techniques can increase the effectiveness of entrepreneurs and sales teams and help leaders better communicate and motivate employees. Every person has a gap in their business they want to fill, and the bridge for that gap is a good story.

In Stories That Stick, Hall helps readers discover the unique stories within themselves and their organizations, stories that differentiate and elevate, stories they've been overlooking. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized skill that separates the good from the best in the business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and aren't telling, teaching them that the moment they take control of their stories, they take control of their businesses and their lives.