Black Business Secrets (Paperback)

500 Tips, Strategies, and Resources for the African American Entrepreneur

By Dante Lee

Smiley Books, 9781401929541, 336pp.

Publication Date: November 15, 2010

List Price: 15.95*
* Individual store prices may vary.


"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—"don’t be a worrier, be a warrior"—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

About the Author

Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company—known for its marquee online businesses,, and—helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including,, and, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony’s 2010 Young Entrepreneurs list.