Product and Services Management (Paperback)

By George J. Avlonitis, Paulina Papastathopoulou

Sage Publications Ltd, 9781412908658, 270pp.

Publication Date: April 27, 2006

Other Editions of This Title:
Hardcover (5/9/2006)

List Price: 68.00*
* Individual store prices may vary.

Description

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.