Why We Buy (Paperback)
The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Simon & Schuster, 9781416595243, 306pp.
Publication Date: December 30, 2008
Praise For Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond…
"At last, here is a book that gives this underrated skill the respect it deserves."
-- The New York Times
" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"
-- Bob Gale, writer/producer, Back to the Future trilogy
"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating."
-- Rocky Mountain News (Denver)
"Why We Buy is a funny and insightful book for people on both sides of the retail counter."
-- Michael Gould, CEO, Bloomingdale's