Reverse Innovation: Create Far from Home, Win Everywhere (Hardcover)

Create Far from Home, Win Everywhere

By Vijay Govindarajan, Chris Trimble, Indra K. Nooyi (Foreword by)

Harvard Business School Press, 9781422157640, 256pp.

Publication Date: April 10, 2012



A New York Times, Wall Street Journal, USA Today, Amazon Bestseller

Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.

Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing--and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. CEOs of the world's most influential companies agree and have cited Reverse Innovation as their playbook for the next generation of global growth.

Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You'll follow some of the world's leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn't.

If you're in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, Reverse Innovation is a phenomenon you need to understand. This book will help you do that.

About the Author

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, and the first Professor-in-Residence and Chief Innovation Consultant at General Electric. He ranked third in the recent Thinkers 50 list of the greatest management thinkers in the world. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.

Praise For Reverse Innovation: Create Far from Home, Win Everywhere

Reverse Innovation is still the first innovation book of 2012 that I widely recommend to clients and colleagues. It is an important contribution to the literature on this topic, featuring powerful stories and practical guidance that will connect with strategists, academics, corporate leaders, and practitioners.” strategy+business magazine

Highly recommended... released this year to a chorus of approval from global business leaders this book explains the way in which the flow of innovation has changed... Reverse Innovation shows senior managers how to make innovation in emerging markets happen, and how these innovations can unlock business opportunities on a global scale - using real-life case studies to illustrate the theories.” Business Executive

The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation or might suffer from itthe book is well worth reading.” Globe & Mail

a book that offers provocative insights into the quickly changing dynamics of the global economy.” The book is rich with examples” The Wall Street Journal

In Reverse Innovation, [the authors] argue thatwestern businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable.” The Financial Times

The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe...It's a useful and even inspiring read for any executive who cares about the future of business innovation.”

Reverse Innovation is a must read for anyone seeking to participate in emerging markets, be they CEOs of multinationals, leaders of NGOs, or government policy makers.” Stanford Social Innovation Review

This accessible new book...provides a clear evaluation of the issues faced and expert advice on how to implement a reverse innovation strategy.” Developing Leaders

Govindarajan [and Trimble] writes about how reverse innovation is rapidly changing the way companies think and how that’s affecting the way they look at markets.” Fortune (India)

This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century.” Publishers Weekly

This is a fascinating book for anyone interested in how concepts of innovation need to change in order to succeed, and an even more important book for those who can actually take part on the level the authors advise.” 800 CEO READ

A well-researched and thoughtful book.” The Irish Times

This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also.”


Govindarajan and Trimble offer a framework for the next phase of globalization.” Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric

Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets.” Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co.

Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future.” William D. Green, Chairman, Accenture

"Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations.” Omar Ishrak, Chief Executive Officer, Medtronic, Inc.

As the world’s economic center of gravity continues to shiftand as new consumers continue to emergeit’s clear that the logic and business practices that drove yesterday’s success won’t drive tomorrow’s.” Ajay Banga, President and Chief Executive Officer, MasterCard

I wish I had this book ten years ago." Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies