The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World (Hardcover)
How Net Promoter Companies Thrive in a Customer-Driven World
Harvard Business School Press, 9781422173350, 290pp.
Publication Date: September 20, 2011
- Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers
- Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.
About the Author
Praise For The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World…
This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, an updated and expanded version of The Ultimate Question. The original lit the spark for the Net Promoter fire in 2006.” CRM magazine
wonderful new book” FORBES.com
A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company.” 800 CEO READ