Entertaining in the Raw
MATTHEW KENNEY'S ENTERTAINING IN THE RAW
CHEF MATTHEW KENNEY TAKES THE RAW FOOD lifestyle to exquisite new heights in Entertaining in the Raw. He combines his love of art and philosophy on food to bring you recipes for outstanding raw food dishes that will titillate your guests' taste buds.
The recipes span many ethnicities, including Asian, Latin, French, and Indian, and feature appetizers, tapas, main dishes, breads, sauces, and decadent desserts. Matthew's focus is always on fresh fruits and vegetables, organic, and buying food locally and in season.
Matthew Kenney's books have sold more than 150,000 copies. He has appeared on the Today Show, the Food Network, and numerous talk shows.
Raw food is whole, fresh, and includes preferable organic ingredients none of which may be heated above 118 degrees.
Studies by the American Medical Association show that people on a plant-based diet, including raw, may be able to prevent or delay cancer. They are also less likely to develop heart disease, obesity, and diabetes.
Author tour in select cities.
Online marketing and promotions.
Print and web advertising campaign.
National broadcast and print publicity.
Matthew Kenney is a chef, restaurateur, caterer, and food writer. He has been nominated for the James Beard Rising Star Award. Matthew has been the chef and partner of many successful restaurants, including Matthew's, Canteen, Commune, Mezze, and The Plant. He is the author of several cookbooks, including Everyday Raw, Raw Food Real World, and Matthew Kenney's Mediterranean Cooking.
Gibbs Smith Publishers, 9781423602088, 240pp.
Publication Date: March 1, 2009