Creative Strategy and the Business of Design (Paperback)

By Douglas Davis

HOW Books, 9781440341557, 208pp.

Publication Date: June 14, 2016

List Price: 21.99*
* Individual store prices may vary.

Description

“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post

The Business Skills Every Creative Needs!

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:

–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships

You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.


About the Author

Douglas Davis enjoys being one of the variety of voices needed both in front of and behind the concept, strategy, or execution. He is the principal of The Davis Group LLC and an associate professor within the Communication Design department at New York City College of Technology in Brooklyn. In addition to client work, Douglas contributes to HOW University and the advisory board for New York City's High School for Innovation in Advertising and Media (IAM). Douglas holds a BA in graphic design from Hampton University, an MS in communications design from Pratt Institute, and an MS in integrated marketing from New York University.


Praise For Creative Strategy and the Business of Design

"This book is what separates good designers, from great designers. It bridges the often neglected gap between business, design and strategy. A must have resource."

—Jacob Cass, Brand Identity Consultant and Founder of Just Creative
 

“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.”

—The Huffington Post