Art, Inc. (Paperback)

The Essential Guide for Building Your Career as an Artist

By Lisa Congdon, Meg Mateo Ilasco (Editor), Jonathan Fields (Foreword by)

Chronicle Books, 9781452128269, 184pp.

Publication Date: August 12, 2014

List Price: 16.95*
* Individual store prices may vary.


You don't have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more, Art, Inc. will equip you with the tools and the confidence to turn your passion into a profitable business.
LEARN HOW TO: Set actionable goals Diversify your income Manage your bookkeeping Copyright your work Promote with social media Build a standout website Exhibit with galleries Sell and price your work License your art Acquire an agent And much more.

About the Author

Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999 and is the author of several books on the topic, including Craft, Inc., Creative, Inc., and Mom, Inc. She is also the cofounder and creative director of home and lifestyle magazine Anthology. Meg lives in the San Francisco Bay Area. Lisa Congdon first started making art as a hobby in 2001, and five years later began showing and selling her work. Today, Lisa makes a full-time living as an illustrator and fine artist. Known for her colorful and intricate paintings, drawings, and pattern designs, Lisa works for clients around the world illustrating books and stationery and designing fabric and housewares. She is the author of the book Whatever You Are, Be a Good One, and she has participated in numerous exhibitions, including shows at the Contemporary Jewish Museum and Bedford Gallery. Lisa keeps a daily blog about her life, work, and inspirations called Today is Going to be Awesome. She lives in Oakland, California. Jonathan Fields is a writer, entrepreneur, and founder of Good Life Project(R). He is the author of Career Renegade: How to Make a Great Living Doing What You Love and Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance. In 2013, Forbes magazine named Jonathan's website,, one of the top 100 websites in the world for entrepreneurs. He lives in New York City.