Walmart's Egonomics Always: The Greed Behind the Smiley Face (Paperback)
The Greed Behind the Smiley Face
Createspace Independent Publishing Platform, 9781456456009, 256pp.
Publication Date: May 25, 2010
About the Author
Charles H. "Chuck" Hood is a veteran of 40 years in the advertising/marketing business. He co-founded an advertising agency in 1969. Thereafter, Hood and the agency were recipients of numerous local, regional and national ADDY awards, inclusive of him being recognized as Tulsa's Ad Man of the Year. Upon his retirement from the advertising agency business, the agency was ranked as being the 108th largest ad agency in the world. Thereafter he purchased the rights to a patent for calculators on shopping carts. He redesigned the product to include an advertising image area, then re-patented the product in fourteen different configurations. He then founded the ADDvantage Media Group, Inc. and proceeded to establish an in-store advertising network comprised of grocery stores, located throughout the United States. Soon thereafter the company was taken public. Hood is a past member of the boards of the American Association of Advertising Agencies (AAAA) and the Point of Purchase Advertising Institute (POPAI). He also served on the Editorial Review Board of Advertising Age. Hood is a graduate of the University of Missouri School of Journalism. He and his wife reside in Tulsa, OK and have four children and seven grandchildren.